“Robby is one of those unique people who loves the challenge of taking a business plan and creating new and innovative ways to drive the business forward making it more successful and profitable. From launching company-wide initiatives to shaping how we communicate and innovate he is a powerful force in bringing my vision to its maximum potential. He's a powerhouse behind the scenes and a key part of the company's evolution and growth.”

-Scott Allen

President, Cash Time

Are you ready to go from chaos to clarity?

Then keep scrolling.

My story with digital media didn’t begin in a classroom or behind a screen. It began backstage—on the set of Lois & Clark: The New Adventures of Superman, where my dad, Lane Smith, brought Perry White to life.

Every afternoon after school, I’d step into a world most people only see on television. Cameras. Lights. Quiet moments charged with intention. I’d stand in the corners and just watch. I was young, but even then I could feel something was happening. Something built with care.

I was so focused on the details, I honestly believed the wrinkles in my dad’s suit were being pulled by strings from the rafters. I thought someone was assigned to control the creases.
That kind of imagination didn’t just entertain me. It trained me.

It showed me what most people miss—that the difference between good and unforgettable lives in the smallest things.

At NYU, that obsession only grew louder. I studied light more than lecture notes. I broke films down frame by frame. Every shadow. Every line. Every beat that made someone sit forward in their seat.
I wasn’t chasing fame. I was chasing truth.
The why behind what moves people.

Later, I stepped in front of the camera. I became the national Pizza Hut guy. Then came a few roles in TV and commercials—short gigs that shaped my understanding of performance in ways a classroom never could.
I didn’t just learn to deliver lines. I learned to hold attention.
To breathe with the scene.
To own the frame.

Those years gave me more than credits.
They gave me a foundation.
A lens for how I see everything—frame, function, feeling, and flow.

It’s the same lens I use today.

And wherever the story leads next

Let’s light it up.

I always thought I’d be a director. A storyteller. Someone who could move people with nothing but a camera and a gut feeling. I even got a film called Paint partly financed. It was all heart and ambition. I poured everything into it—every shot, every scene, every ounce of belief—only to watch it fall apart just before the finish line.

That kind of failure doesn’t ask for permission. It either crushes you or it carves something sharper inside you.

At the time, I was working at Animal Planet, editing on the side just to keep the creative itch alive. One day, a producer named Phillip Lott caught a glimpse of a music video I had cut for a friend. He leaned in.
"Let me see that," he said.

That single moment cracked open something new.

Suddenly, I wasn’t just editing. I was on set. Holding the Steadicam. Shaping shots. Guiding vision. I was part of something that pulsed with energy and precision. The shoots got bigger. The names louder. I found myself working with artists like Muse, Wiz Khalifa, and Rihanna—not just filming them, but building scenes that meant something.

I became fluent in every Adobe program. I learned every camera. I studied the roles of grip and gaffer as closely as I had once studied dialogue. From color correction to set construction, from timelines to typography, I didn’t just observe the craft.
I became it. I became the Swiss Army knife of storytelling.

The Shift: From Creative Hand to Brand Architect

Because of the skills I had stacked—from cinematography to design to execution—an agency owner and friend of mine started pulling me into client work. First it was labels for major website. Then websites. Then full-blown brand takeovers and ad campaigns.

Before I knew it, I had designed over 1,000 product labels, many of which you can find today on the shelves of your local supermarket. But it didn’t stop there. The brands took notice. They didn’t just want deliverables. They wanted direction. They wanted someone to treat the brand like it was mine.

That’s exactly what I did.

It started with Promera, then evolved into full-scale brand leadership for SweetLeaf. We’re talking NASCAR tracks. National commercials. Digital. Print. Trade shows. Retail. VIRAL MOMENTS. The works.
“Need a commercial?” I’ve got you. Here’s the crew. Here’s the vision. Here’s how we shoot it.
“Need a website that converts?” Done. Let’s wireframe it, write it, and ship it.
“Need a slogan? A rebrand? A comeback strategy?” Say less. Let’s get to work.

I didn’t become a vendor. I became the brain behind the brand.

The Resurrection: Why I Do This

On June 11th, 2021, I died.

Flatlined. Three minutes and forty-eight seconds. Gone.

Not because of bad luck.
Because I was an alcoholic. Because I got lost.
I was depressed, spiraling, trying to numb what I should’ve been facing. That day didn’t just take my breath. It stripped everything away but the truth.

And somehow, I came back.

You’d think that would’ve been the wake-up call, right?
But it wasn’t.
I relapsed. Again.
Because change isn’t a straight line.
Because shame has claws.
Because sometimes healing hurts more than the thing that broke you.

But I got back up. Again.

Since then, I’ve chosen a different life.
No booze.
No white bags.
No running from myself.
No more just surviving—I’m living.

I live clean. I live clear. I live like every day might be my last—because one of them already was.

I’m a proud member of AA.
And I believe in second chances.
And third chances.
And fourth ones too.
Because I’ve needed them all.
And I’ll fight for anyone else who does too.

That same fire that brought me back?
It shows up in every brand I touch.
Every message. Every meeting. Every damn metric.

This isn’t marketing to me.
It’s redemption through results.

So if you’ve ever felt counted out
If you’ve ever hit the bottom, then bounced
If you’re building something that matters with nothing but belief and bruises—

I see you. I’m with you. And I’m bringing everything I’ve got.

Let’s light it up.

The Stitch: Why I’m Here

I’ve worn every hat in this game—director, editor, brand lead, strategist, survivor.

I’ve built brands from nothing. Rebuilt myself from less.
I know what it feels like to be overlooked, overwhelmed, and underestimated.
And I know what it takes to turn all of that into firepower.

That’s why I don’t show up with fluff.
I show up with a plan.
I show up with heart.
I show up with the same obsession I bring to my own life—to do it right, to do it bold, and to do it all-in.

Whether you’re launching, scaling, stuck, or simply ready to stop wasting time—I’m here to build with you.
Not just consult.
Not just design.
Not just market.

Build.

The kind of brand people remember. The kind of growth you feel in your bones.
The kind of results that silence the doubters—including that voice in your own head.

So if you’re done playing small
If you’re ready for clarity, courage, and campaigns that convert

Let’s light it up.