BRANDING
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EOS® TRACTION
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AI AUTOMATIONS
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WEBSITES
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MARKETING STRATEGIES
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CRM OPTIMIZATION
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LEAD FUNNELS
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BRANDING
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CREATIVE VIDEOS
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SALE SPIKES
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BRAND STORY
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SOCIAL MEDIA
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BRANDING ━ EOS® TRACTION ━ AI AUTOMATIONS ━ WEBSITES ━ MARKETING STRATEGIES ━ CRM OPTIMIZATION ━ LEAD FUNNELS ━ BRANDING ━ CREATIVE VIDEOS ━ SALE SPIKES ━ BRAND STORY ━ SOCIAL MEDIA ━
Strategic AI. Dangerous Marketing. Elite Executive Consulting
For Visionary CEOs and Ambitious Brands in Scottsdale.
“Robby is one of those unique people who loves the challenge of taking a business plan and creating new and innovative ways to drive the business forward making it more successful and profitable. From launching company-wide initiatives to shaping how we communicate and innovate he is a powerful force in bringing my vision to its maximum potential. He's a powerhouse behind the scenes and a key part of the company's evolution and growth.”
-Scott Allen
President, Cash Time
“Discovering Robby was a turning point for us. He brought another dimension of design and marketing that had been missing. Robby and his team possess an endless reservoir of ideas that engage visitors and customers, and they couple that with ingenious methods of keeping costs down.”
-Doug Cannon
CEO, NV Energy
“Robby and DESIGN THAT GOOD are a winning team, and I recommend them to any company that wants this extra dimension of performance.”
-Mark Faulkner
CEO, Vireo Systems
Recent work:
SERVICE LAUNCH: BRANDING + ANIMATION + LANDING PAGE
BRAND LAUNCH
CLICK TO VIEW OLD WEBSITE
CLICK TO VIEW ORIGINAL WEBSITE CONCEPT
CLICK TO VIEW THE NEW, AMAZING BRAND GUIDE
CLICK TO VIEW FINAL WEBSITE
ROBBY was given the opportunity of a lifetime, producing and creating concert visuals for the world famous rock band MUSE.
BRAND LAUNCH
DYNOSAFE was recently featured on season 12 of ABC’s Shark Tank. Mark Cuban and Robert Herjavec invested. When we began working with DYNOSAFE, they only had one working prototype combined with amateur design and marketing. We made them an investment-worthy company with powerful visuals, helping them reach the world’s biggest stage for inventions and consumer packaged goods.
Mark Kelley, 2020 Senate Campaign Launch
BEFORE
AFTER
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS!
FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS! FLASH BACK! 345 MILLION VIEWS!
420 MILLION VIEWS
Wiz Khalifa - We Dem Boyz
Sometimes it takes all day to make sh*t go VIRALLLL!!!
LOOK BOOK + BRAND GUIDE SAMPLES
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ADDITIONAL CAMPAIGNS
BURT’S BEES COMMERCIAL
HOME DEPOT - POOG’S PITCH
PURE SHOT GOLF COMMERCIAL
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Robby, Chief Integrator
Welcome! I’m Robby, Founder and Creative Lead here at [Agency Name]. I’m passionate about helping brands unlock their next level through bold strategy, unforgettable creative, and digital experiences that convert.
A bit about my roots—my dad, Lane Smith, was known for roles in Lois & Clark and My Cousin Vinny. His dedication to his craft sparked my early career in acting, but my true passion emerged in the world of branding, marketing, and design. Since then, I’ve had the privilege of collaborating with leading names in entertainment, consumer goods, and fashion—including Kylie by Kylie Jenner and L’Oréal.
After overcoming a life-changing battle due to heart issues, I’ve brought even more heart, purpose, and perspective to every project I touch. With over 10,000 creative campaigns behind me, I understand what it takes to deliver on time, on budget, and beyond expectations.
Today, I lead a dedicated team of makers, marketers, and visionaries ready to help you scale what’s next. Let’s build something unforgettable.
PROMERA SPORTS CASE STUDY
LOGO, MARKETING, PHOTOGRAPHY, WEB DESIGN, PRODUCT/LABEL DESIGN, VIDEO, BRAND STRATEGY/DEVELOPMENT, SOCIAL MEDIA, PRINT, COMMERCIAL
“Discovering Robby was a turning point for us. He brought another dimension of design and marketing that had been missing. Robby and his team possess an endless reservoir of ideas that engage visitors and customers, and they couple that with ingenious methods of keeping costs down.”
“Robby’s perseverance and resourcefulness are unmatched. For example we commissioned Robby to produce a remote 3-day blitz of video coverage at the World Championship CrossFit games where two of our athlete influencers were competing.. Only a few days before the event… we had bad news... Companywide budget cuts nixed the project, or so we thought. Everyone was disappointed over missing a huge marketing opportunity…”
“Somehow, Robby saw that setback as a challenge to reimagine the project. The result was a new production budget too good to pass up. With less than 48 hours to book flights, assemble his crew, and manage equipment logistics, Robby traveled over 1000 miles to cover the event that started the next day. His real-time video feeds to our social media team provided 3 packed days of sizzling, high-energy content that elevated awareness of our sports nutrition products to global audiences.”
“Robby and DESIGN THAT GOOD are a winning team, and I recommend them to any company that wants this extra dimension of performance.”
-Don Raymond, Brand Manager - Promera Sports
SKILL STACKS
DEFINITION: Skill stacking is simply utilizing various skills that are acquired throughout your life and combining them in a unique way that is individual to you and far more useful than the sum of each skill separately.
CPG
⦁ Product Labeling (Print Ready)
⦁ Product Branding
⦁ Brand Guides
⦁ Product Campaigns
⦁ Social Engagement Programs
⦁ Creative & Content Development
⦁ Integrated Campaigns & Promotions
⦁ Mobile & Retail Shopping Experiences
⦁ Display Cases
⦁ Product Campaigns
⦁ Social Engagement Programs
⦁ Crisis & Reputation Management
WEBSITES
⦁ E-Commerce Builds & Integrations
⦁ Maintenance & Support
⦁ Voice & text Virtual Assistant Development
⦁ Virtual & Mixed Reality
⦁ Marketing Automation
⦁ Analytics integrations
⦁ Technical SEO
⦁ Wordpress
⦁ CSS
⦁ Information Architecture
Shopify Expert
⦁ Shopify Customization
⦁ Launched 100+ Websites
⦁ Google Ads
⦁ Amazon Management
⦁ Facebook Pixel Integration
3D RENDERING
⦁ Boxshot Expert
⦁ Element 3D
Adobe After Effects Expert
⦁ Mocha
⦁ Product Mockups
⦁ Product Videos
BRAND STRATEGY
⦁ COVIID Pivots
⦁ Consumer Segmentation
⦁ Consumer Journey Mapping
⦁ Brand Strategy
⦁ Ecosystem Strategy
⦁ Communication & Content Planning
⦁ ’Big Idea’ Campaign Development
⦁ Service Design Strategy
⦁ Digital Strategy
⦁ Branding
⦁ User Experience
⦁ Product Pivots
⦁ Digital Strategy
⦁ Product Offshoots
⦁ Market Research
VIDEO
⦁ Directing
⦁ Editing
⦁ Adobe After Effects Expert
⦁ Cost Effective Shooting
⦁ Own Equipment
⦁ Product Videos
⦁ Brand Videos
⦁ 3D Videos
⦁ 3D Logos
⦁ Stock footage videos
⦁ Kick Starter Campaigns
TECHNICAL
⦁ Expert at AE, PS, IL, PR, AA, and all Adobe Applications
⦁ Ability to produce 3D renders in a short amount of time, including builds, and video
⦁ Have managed and run teams of 10+
⦁ Ability to handle multiple clients on any given day
⦁ Can get premium HD stock footage at a minimum
⦁ GRAPHIC, PRINT, LOGOS, PACKAGING
GRAPHIC DESIGN
⦁ Logos
⦁ Billboards
⦁ Motion Graphics
⦁ 3D Renders
⦁ 3D Logo Videos
⦁ Label Creation
⦁ Portfolios
⦁ Pitches
⦁ Presentations
SOCIAL MEDIA
⦁ Content Planning
⦁ Jarvee Expert
⦁ Strategy & Insights
⦁ Creative Campaigns
⦁ Community Planning & Management
⦁ Listening & Engagement
⦁ Content Development & Production
⦁ Media Amplification
⦁ Influencer Engagement Operational Planning
⦁ Analytics & Reporting
⦁ User Experience
⦁ Content Development
⦁ Campaign Development
⦁ Web development
⦁ Search and Paid Media
⦁ Programmatic
⦁ Analytics
⦁ Digital Strategy
⦁ Social Targeting
⦁ Natural Account Growth
⦁ Private 10,000 Closed Like Exchange
HONEYBOOK COMMERCIAL
TERRELL OWENS PROMO
ATLANTIC MODELS - SOUTHWEST AIRLINES
SKLZ BASEBALL
SKLZ FOOTBALL
CLUTCH IDENT
CCK Commercial
MEGACENTER PROMO
EBARS Commercial
AZURE KOSMETICS
Promera Health Target/Amazon