- Design That Good
- Phoenix, AZ
- Packaging and labels
Packaging and label design
Packaging and label design for Phoenix and Los Angeles brands.
Packaging is your best salesperson on a crowded shelf. Robby has designed more than 2,000 labels and packaging pieces, from one product to whole lines of 200+ SKUs, for brands sold at GNC, Kroger, Sprouts, Walmart and Amazon.
What it costs, in plain numbers ↓- Shelf read: what sits next to you
- Concepts for the hero product
- One system for the whole line
- Copy, claims and barcodes in place
- Printer-ready files to your specs
- Rolled out SKU by SKU
What you get
Packaging that sells from the shelf.
A shelf read
What sits next to you, what shoppers see first, and where you can stand out.
One system, every SKU
A layout that scales from one product to hundreds without looking like a mess.
Words that sell
Names, claims and the back panel, written to be read in three seconds.
Printer-ready files
Dielines, bleeds and color set to your printer's specs.
Online too
Product images and listings for Shopify and Amazon that match the shelf.
Line extensions
New flavors and sizes added to the system without starting over.
Case study · SweetLeaf and CON-CRĒT
A lineup still on the shelf, Kroger to Amazon.
SweetLeaf put the first green stevia packet on U.S. shelves in 1999. Robby redesigned the packaging and labels across the lineup, Sweet Drops, shakers, packets, monk fruit and Water Drops, and the lineup is still on shelf at Kroger, Sprouts, Publix, Albertsons, Walmart and Amazon.
For CON-CRĒT and Promera Sports he designed every package and label in the line, and for one cosmetics company he built more than 500 labels across 200+ SKUs.
- SweetLeaf. The lineup redesigned, still on shelf.
- CON-CRĒT. 100% of the packaging and labels.
- Cosmetics line. 500+ labels across 200+ SKUs.
- The studio. 2,000+ pieces since 2014.
The numbers
“Another dimension of design and marketing that had been missing.”
Mark Faulkner, CEO, Vireo Systems (Promera, CON-CRĒT)
Pricing
Quoted by the line, after one call.
- Packaging is quoted after a free 20 minute call, once we know the products, the retailers and the printer.
- Want a second set of eyes on what you have? A working hour is $100.
- No hidden fees.
Free, right here, about 10 seconds
Run your site through the machine.
Type your website. Our scanner reads the page the way Google does and scores it out of 100. No email needed for the score.
The portfolio
Four machines. Four scoreboards.
Each machine is a stack: the number, the website, the artifact, then what broke and how it got fixed.
Loading the work
Where we work
Phoenix and Los Angeles.In person in both.
Robby is a player-coach. He is in Los Angeles Sunday to Wednesday and in Phoenix Thursday to Sunday, works weekends, and makes sure every client gets face time. The team has people in both cities.
We look at your products on real shelves in Phoenix and Los Angeles before we design a single label.
The Valley Arizona
In person across Phoenix: Downtown, Midtown, Arcadia, the Biltmore, Ahwatukee, Deer Valley and Desert Ridge, plus Scottsdale, Tempe, Mesa, Chandler, Gilbert and Queen Creek.
Los Angeles California
In person every week across Los Angeles: Studio City, Sherman Oaks, North Hollywood, Toluca Lake, Glendale, Silver Lake, Beverly Hills, Culver City, Santa Monica, Pacific Palisades and Calabasas.
Straight answers
Questions owners ask us first.
Do you work with our printer?
Yes. We set the files to your printer's dielines and specs, and answer their questions directly.
Can you redesign one product without redoing the whole line?
Yes, though we look at the whole line first so the new label still belongs with the others.
Do you write the label copy?
Yes: names, claims and the back panel. Regulated claims still need your own review before print.
Do you do product photos for Amazon and Shopify?
We make the listing images match the packaging, so the shelf and the screen look like one brand.
How many labels have you designed?
More than 2,000 labels and packaging pieces since 2014, including 500+ labels across 200+ SKUs for one cosmetics line.
Start with one call
Find what is holding you back.
Scan your site, or book 20 minutes with Robby. You will leave knowing the first thing to fix.
Goes well with