1. Design That Good
  2. Scottsdale, AZ
  3. Google and Meta ads

Google and Meta ads

Google and Meta ads in Scottsdale.

Scottsdale ads should reach two kinds of people: locals who can become regulars and visitors who are here this week. We target by area and radius and make the creative for each platform. Then we move the money every week toward what brings customers in.

What it costs, in plain numbers ↓
CON-CRĒT · the direct machine
$30Ka month in media across Meta and Google plus Amazon
  1. Tracking checked before a dollar is spent
  2. Audiences: buyers, lookalikes, retargeting
  3. Creative made for each platform
  4. Shopping and search ads live
  5. Budget moved weekly to what works
  6. A scoreboard you can read
CON-CRĒT and Promera Sports, 2017 to 2021.
$30Ka month in media across Meta and Google plus Amazon at CON-CRĒT
$50Ka month in paid at SweetLeaf
$480Kcut from yearly marketing spend at SweetLeaf
$2.5Mprofit growth at Cash Time while Google and Meta restricted the ads

In Scottsdale

Reach locals and visitors.

A Scottsdale business rarely needs all of Phoenix. The customers who matter live in town, next door in Paradise Valley and Fountain Hills, or are staying nearby this week. Broad targeting spends your budget on people who will never come in.

We set tight areas, write ads that say where you are and what you are known for, and track every call, booking and form back to the ad that brought it. Then the numbers decide what keeps running.

  1. Areas. Ads shown where your customers live and stay, nothing wasted.
  2. Creative. Made for each platform and swapped out before it gets stale.
  3. Scoreboard. Bookings and cost per customer, read every week.

What you get

Every dollar tracked, moved every week.

Tracking first

Calls and forms counted correctly as conversions before a dollar is spent.

The right audience

Buyers and lookalikes of your best customers. Retargeting for the ones who almost bought.

Creative that works

Ads made for each platform, then replaced when they tire.

Shopping and search

Google Shopping and search ads for product brands, with Amazon ads alongside.

Budget that moves

Every week the money shifts toward what is bringing customers back.

Your accounts

You own the ad accounts and see every number. Ad spend is paid to Google and Meta, separate from our fee.

Case study · CON-CRĒT and Promera Sports

When GNC tightened, the direct machine took over.

  1. Shopping ads. Products in front of people already searching.
  2. Lookalikes. Athletes and bodybuilders like the best customers.
  3. Retargeting. Always on for the ones who almost bought.
  4. Amazon. Amazon Marketing Services alongside Meta and Google.

The numbers

Before

“Robby and DESIGN THAT GOOD are a winning team.”

Mark Faulkner, CEO, Vireo Systems (Promera, CON-CRĒT)

Pricing

Management is quoted. Spend is yours.

$100
an hour to start
  • Ad management is quoted after a free 20 minute call, once we know the goal and the budget.
  • Ad spend is paid straight to Google and Meta from your own accounts.
  • Month to month. No long contract.

Free, right here, about 10 seconds

Run your site through the machine.

Type your website. Our scanner reads the page the way Google does and scores it out of 100. No email needed for the score.

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    The portfolio

    Four machines. Four scoreboards.

    Each machine is a stack: the number, the website, the artifact, then what broke and how it got fixed.

    Loading the work

    Where we work

    Scottsdale and the northeast Valley.In person, Thursday to Sunday.

    Robby is a player-coach. He works in Phoenix and across the Valley Thursday to Sunday and in Los Angeles Sunday to Wednesday, works weekends, and makes sure every client gets face time. Scottsdale is a short drive from Phoenix, so the first meeting can be at your place.

    SunPHX/LA
    MonLA
    TueLA
    WedLA
    ThuPHX
    FriPHX
    SatPHX

    We set your targeting around Scottsdale by area and radius, so the money reaches people who can actually walk through your door.

    Scottsdale and the northeast Valley

    PhoenixParadise ValleyScottsdaleFountain HillsTempeMesaGilbertChandler

    In person across the northeast Valley: Scottsdale, Paradise Valley, Fountain Hills, Phoenix and Tempe, plus Mesa, Gilbert and Chandler.

    Next door July 1, 2024 estimates

    • Phoenix1,697,696 people
    • Tempe193,336 people
    • Fountain Hills24,163 people
    • Paradise Valley12,781 people

    Many Scottsdale businesses sell across these towns too, so we plan for where your customers actually come from.

    249,935people in Scottsdale, the Arizona state estimate for July 1, 2024
    4days a week Robby works in the Valley, Thursday to Sunday, so meetings happen in person.
    480our area code. Call (480) 800-0921 and a person in the Valley answers.

    Straight answers

    Questions owners ask us first.

    How much should a Scottsdale business spend on ads?

    Start with a test budget you can live with for a month, aimed only at the areas you serve. We read the numbers weekly and scale only what brings customers in.

    Can you reach visitors while they are in town?

    Yes. Google and Meta can show ads to people near you right now, including visitors who do not live here. We set that up as its own campaign so you can see what it brings.

    Who controls the accounts and the money?

    You do. The accounts are in your name and Google and Meta bill you directly. You see every number we see.

    Do our ads need real photos of our place?

    Real photos and video usually beat stock, especially for places people visit. We can shoot them for you.

    What does ad management cost?

    We quote after a free 20 minute call, once we know the goal and the budget. Month to month, no long contract.