1. Design That Good
  2. Scottsdale, AZ
  3. Packaging and labels

Packaging and labels

Packaging design in Scottsdale.

Scottsdale is full of brands built to look good: skincare, wellness, coffee, wine and gifts. We design packaging that reads in two seconds, prints right the first time and still belongs to the rest of your line.

What it costs, in plain numbers ↓
A full line, label by label
2,000+custom labels and packaging pieces since 2014
  1. Shelf read: what sits next to you
  2. Concepts for the hero product
  3. One system for the whole line
  4. Copy and claims set, barcodes in place
  5. Printer-ready files to your specs
  6. Rolled out SKU by SKU
Design That Good, 2014 to now.
2,000+custom labels and packaging pieces
500+labels across 200+ SKUs for one cosmetics line
100%of the CON-CRĒT packaging and labels, designed by Robby
6retailers carry the SweetLeaf lineup he redesigned, Kroger to Amazon

In Scottsdale

Pretty is not enough. It has to sell.

A Scottsdale boutique shelf and an online store both ask the same thing of a package: say what it is and why it costs what it costs, in about two seconds.

Growing from local shops into bigger retail or Amazon changes what a label must do. It needs barcodes and dielines your printer accepts, and a front that holds up next to brands with bigger budgets.

  1. Shelf test. Your product next to its real competitors, before any design.
  2. Printer ready. Files built to your printer dielines, checked before they ship.
  3. Line logic. Each new product looks like it belongs to the family.

What you get

Packaging that sells from the shelf.

A shelf read

What sits next to you and what shoppers see first. That shows where you can stand out.

One system, every SKU

A layout that scales from one product to hundreds without looking like a mess.

Words that sell

Names and claims, down to the back panel, written to be read in three seconds.

Printer-ready files

Dielines and bleeds set to your printer, color included's specs.

Online too

Product images and listings for Shopify and Amazon that match the shelf.

Line extensions

New flavors and sizes added to the system without starting over.

Case study · SweetLeaf and CON-CRĒT

A lineup still on the shelf, Kroger to Amazon.

  1. SweetLeaf. The lineup redesigned, still on shelf.
  2. CON-CRĒT. 100% of the packaging and labels.
  3. Cosmetics line. 500+ labels across 200+ SKUs.
  4. The studio. 2,000+ pieces since 2014.

The numbers

“Another dimension of design and marketing that had been missing.”

Mark Faulkner, CEO, Vireo Systems (Promera, CON-CRĒT)

Pricing

Quoted by the line, after one call.

$100
an hour to start
  • Packaging is quoted after a free 20 minute call, once we know the products and the printer.
  • Want a second set of eyes on what you have? A working hour is $100.
  • No hidden fees.

Free, right here, about 10 seconds

Run your site through the machine.

Type your website. Our scanner reads the page the way Google does and scores it out of 100. No email needed for the score.

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    The portfolio

    Four machines. Four scoreboards.

    Each machine is a stack: the number, the website, the artifact, then what broke and how it got fixed.

    Loading the work

    Where we work

    Scottsdale and the northeast Valley.In person, Thursday to Sunday.

    Robby is a player-coach. He works in Phoenix and across the Valley Thursday to Sunday and in Los Angeles Sunday to Wednesday, works weekends, and makes sure every client gets face time. Scottsdale is a short drive from Phoenix, so the first meeting can be at your place.

    SunPHX/LA
    MonLA
    TueLA
    WedLA
    ThuPHX
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    We look at your products where they sell, from Old Town boutiques and spa retail walls to the big stores across the Valley.

    Scottsdale and the northeast Valley

    PhoenixParadise ValleyScottsdaleFountain HillsTempeMesaGilbertChandler

    In person across the northeast Valley: Scottsdale, Paradise Valley, Fountain Hills, Phoenix and Tempe, plus Mesa, Gilbert and Chandler.

    Next door July 1, 2024 estimates

    • Phoenix1,697,696 people
    • Tempe193,336 people
    • Fountain Hills24,163 people
    • Paradise Valley12,781 people

    Many Scottsdale businesses sell across these towns too, so we plan for where your customers actually come from.

    249,935people in Scottsdale, the Arizona state estimate for July 1, 2024
    4days a week Robby works in the Valley, Thursday to Sunday, so meetings happen in person.
    480our area code. Call (480) 800-0921 and a person in the Valley answers.

    Straight answers

    Questions owners ask us first.

    Do you design packaging for small Scottsdale brands?

    Yes. Many of the 2,000+ labels and packaging pieces we have made since 2014 were for small brands taking their first steps into stores.

    Can a premium product look premium without a huge print budget?

    Usually, yes. Most of the effect comes from type, color and layout, not exotic finishes. We design to your printer and your budget from day one.

    Can you get us ready for retail or Amazon?

    Yes. We set up barcodes, required claims, dielines and the image sets each channel asks for, so the files pass the first time.

    Can you work with a printer in the Valley?

    Yes. We build files to your printer specs and check the proofs with them, local or not.

    What does packaging design cost?

    We quote after a free 20 minute call, once we know the products, the stores and the printer. A working hour is $100 if you want a second set of eyes first.